How will technological advancements continue to shape cross selling strategies?

Aug 17, 2017 ... Depending on your specific CRM, part of defining the strategy will include what information you want to collect from them and what tags or lists ... ... cross-selling strategy”. The result: Wells Fargo employees opened 3.5 million deposit and credit card accounts without customers' consent and then a ... We also had access to demographic information for each customer. Finally, the bank provided the results of a customer satisfaction survey that each customer in ... It is in these conditions that retailers can use cross-category information to better implement micro marketing programs. We demonstrate the transfer of ... ... informational economies of scope as the reason for banks to combine ... Bansal and Bhatia (2014) study the cross-selling strategies of Indian banks. Using unique micro-data that contain the internal information on all corporate customers of a large Nordic bank, I show that combining loan and non-loan ... Cross-selling can lower marketing costs and product prices, increase customers' switching costs, and lenders can learn more about their customers' consumption ... Mar 14, 2025 ... Note that we do not use the information that a purchase has occurred or not occurred when making the predictions. &-.71 . " " # $ %"! 7 ... Aug 28, 2023 ... So, while data use for cross-selling is not prohibited, it must be ... informational purposes only, should not be interpreted as soliciting or ... In addition, cross-selling enables information sharing between the underwriting and lending divisions and allows the bank to have a closer understanding of ...