How can cross selling be used to build stronger customer relationships?

We also had access to demographic information for each customer. Finally, the bank provided the results of a customer satisfaction survey that each customer in ... Nov 24, 2009 ... ... cross-selling - including tying - and conditional sale of banking products. ... informational asymmetry between financial advisors and ... ... informational economies of scope as the reason for banks to combine ... Bansal and Bhatia (2014) study the cross-selling strategies of Indian banks. (6) Providing advertising and marketing services, except for cross ... (i) Selling or sharing the personal information. (ii) Retaining, using, or ... Sep 18, 2008 ... ... cross-selling of non-health related products, and providing meals. ... Marketing Materials. Marketing Materials include any informational ... Using unique micro-data that contain the internal information on all corporate customers of a large Nordic bank, I show that combining loan and non-loan ... ... information, and more — can help you create messages that will make them feel connected to your business. Use personalized marketing to upsell or cross-sell by:. I argue that non-loan relationships play an important role in determining credit supply and debt renegotiation, not only by (i) mitigating information ... also known as cross promotion or cross-selling campaigns include an ... When introducing a new product, what promotional objective is used? Informational ... In addition, cross-selling enables information sharing between the underwriting and lending divisions and allows the bank to have a closer understanding of ...