What are some successful examples of contextual targeting campaigns?

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a ... Contextual information is privacy preserving, whereas behavioral information is based on user tracking and therefore impinges on users' privacy. Third, we are ... It includes contextual advertising, based on the content of the webpages and ... It mandates upon online platforms information requirements for targeted ... Dec 23, 2024 ... Google and advertising: Digital capitalism in the context of post-Fordism, the reification of language, and the rise of fake news. Palgrave ... ... target location, and evolving visual information in a manner described by Bayesian models for probabilistic inference. That is, reliance on priors and ... Feb 16, 2023 ... ... contextual advertising for other kinds of religious merchandise ... targeting, or affecting human behavior.” Based on the definition ... When customers create an online account with a brand, they provide personal information such as age, gender and location. Brands also track metrics like account ... Introduction · Satire or parody · False connection · Misleading content · False context · Imposter content · Manipulated content · Fabricated content ... Jan 30, 2015 ... theory of contextual “integrity ... around disclosure of personal information, from online social networks to behavioral advertising. Nov 27, 2012 ... Information in context to enable direct action. ... decision making, through targeting an information medium (such as a wireless access point.