How can native advertising leverage contextual targeting?

Jul 25, 2018 ... information collection efforts with its allies and partners to develop contextual ... the impact of real-time information on airpower targeting. Dec 23, 2024 ... Google and advertising: Digital capitalism in the context of post-Fordism, the reification of language, and the rise of fake news. Palgrave ... Mar 26, 2025 ... Behavioral targeting is a type of personalized marketing that uses digital files called cookies to record information about users. While ... Seizing the Commuting Moment: Contextual Targeting based on Mobile Transportation Apps, Information Systems Research. Chan, J., Mojumdar, P., and A. Ghose ... An evaluation concluded that the campaign had been successful in the sense that people from the target group had appreciated the information, ... In the context ... ... information to identify users and their devices. Third-party contextual advertising may also be permitted in limited cases provided that the services have ... However, the relatively low knowledge scores suggest that targeted informational aids may be needed to teac … Mar 13, 2024 ... ... information (“opt-out”). Note that sharing refers specifically to sharing for cross-context behavioral advertising, which is the targeting ... Contextual information is privacy preserving, whereas behavioral information is based on user tracking and therefore impinges on users' privacy. Third, we are ... Within the microfinance context Rigol and Roth (2020) provides evidence that loan offi- cers strategically withhold valuable endorsements for targeting larger ...