How can contextual targeting be used in mobile advertising?

... Context March 13: Nathan Newman — The Economics of Information in Behavioral Advertising Markets February 27: Katherine Strandburg — Free Fall: The Online ... Seizing the Commuting Moment: Contextual Targeting based on Mobile Transportation Apps, Information Systems Research. Chan, J., Mojumdar, P., and A. Ghose ... Apr 7, 2000 ... shtml> (discussing the importance of using personally-identified customer information for more effective marketing). 12. See, e.g., James Glave, ... Advertising Information for ACRL Publications. Menu Toggle navigation. Framework ... information need and the context in which the information will be used. Sep 6, 2021 ... Informational ads perform best when matched with an article's key message ... contextual targeting, and driving supply path optimization. Jul 25, 2018 ... information collection efforts with its allies and partners to develop contextual ... the impact of real-time information on airpower targeting. Jan 11, 2024 ... ... information. Given the sophistication of contextual advertising today, including that personal information collected from users may be used ... Mar 26, 2025 ... Behavioral targeting is a type of personalized marketing that uses digital files called cookies to record information about users. While ... Capturing Marketing Information to. Fuel Growth. Rex Yuxing Du, Oded Netzer ... Biometric data can also aid in contextual target- ing to inform when ... Jan 17, 2025 ... (f) Targeted Advertising – We may process your information to provide you with targeted advertising (also known as cross-contextual advertising ...