



What is content marketing and how does it affect buying decisions?
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what is buying decision Informational
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- What are the key principles of responsible marketing and how can businesses adhere to them?
- How are buying decisions different for B2B vs. B2C markets?
- What is customer equity and how is it related to buying decisions?
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- What is the role of emotions in buying decisions and how can marketers tap into them ethically?
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