What are the potential drawbacks of relying on opinion leaders? Can anyone become an opinion leader?

Jan 16, 2017 ... leaders to the definition of marketing strategies by companies. Keywords – Virtual social media; digital opinion leaders; information. Oct 11, 2013 ... For example, some argue that “opinion leaders” are useful shortcuts. ... The informational advantages of foot voting over ballot box voting ... Questions and hypotheses of classical opinion leader studies are transferred ... informational, social, and psychological privacy behaviors. Altogether ... Rogers. (1962/2003) stressed the importance of opinion leaders in the diffusion of innovations, as they help spread information about innovations and influence ... This study explores the nuances of information sharing in the context of infodemics, with a concentrated examination of the effects of opinion leaders and ... Dec 6, 2013 ... When this condition fails, with positive probability, a single individual emerges as an opinion leader in the long-run. Moreover, the extent to ... as opinion leadership, homophily and ties strength are considered influential on information diffusion via social media (Ma et al., 2013). Research Method. Jun 2, 2021 ... Expert power refers to the opinion leader's ability to influence the thoughts, attitudes and behaviour of other people through information sharing. Obtaining new clients for prevention services through information campaigns, and the involvement of new opinion leaders to inform about HIV prevention ... Jan 13, 2021 ... There is no shortage of Influencers and Key Opinion Leaders. Through the internet, many ideas, knowledge, and opinions can reach people ...