What are the potential challenges faced by opinion leaders in maintaining objectivity and impartiality?

furthering the diffusion of information and ideas” [3]. Nisbet's (2006) definition will serve as the basis of our opinion leadership analysis as we examine ... Dec 13, 2018 ... Internet-driven information and highly polarized public opinion. For ... The result was a world in which leaders had a broad informational ... Feb 7, 2025 ... The current study aims to explore the effectiveness of Douyin as a platform for opinion leaders in communicating flood crisis information. Consequently, this study can provide a foundation for future researches. Key words : electronic Word of mouth (eWOM), opinion leaders, Information Adoption ... Type of friend was significantly associated with purchase intention but no relationship occurred for purchase behavior. Management information systems ... Social e-commerce platforms encourage users to share and comment, and increase the authenticity and transparency of commodity information on the platform ... The Impact of Opinion Leaders in Information Dissemination in Nigeria · Individuals act as members of definable social groups rather than as isolates. · The ... Abstract. Purpose – Opinion leaders are increasingly important as a source of information, with consumers judging them to be more credible than other media ... ... opinion leaders to use that information to improve their own health and to develop better programs, policies, and services. We conduct research that has the ... Mar 28, 2025 ... ... leader, and provide examples of opinion leaders ... Communicate effectively. Opinion leaders comprehend and clarify information from the brands ...