What are the ethical considerations related to the use of opinion leaders in marketing?

This study explores the nuances of information sharing in the context of infodemics, with a concentrated examination of the effects of opinion leaders and ... Feb 11, 2014 ... Abstract—As an efficient channel of an information flow,. Twitter is being paid more attention by opinion leaders. The. Prior to including this information in dental and dental hygiene curricula, there are many factors to consider, such as determining dental providers' provision ... Type of friend was significantly associated with purchase intention but no relationship occurred for purchase behavior. Management information systems ... Md. Reajul Alam Chowdhury, Mohammad Sohrab Hossain & Sayed Ahmed. This is a research/review paper, distributed under the terms of the Creative Commons ... Reference groups influence us in informational ... the opinion leader who actively involved in transmitting marketplace information of all types. There are three types of reference group influences – informational influence (when advice is sought by a less knowledgeable individual from a more ... Nov 1, 2017 ... As a logical consequence, the voters' initial perceptions should have a less important effect on their opinions about the party after the ... Materials: Describe any physical or informational materials used in the intervention, ... 1 Opinion Leaders. Individuals in an organization who have formal or ... Adopting information dissemination theory and motivation theory, some scholars found that emotional motivation, the social motivation of the information ...