What are some strategies for improving the performance of underperforming content? How do you decide when to update, merge, or delete content within a topic cluster?

So, we have pillar pages, cluster pages and target pages. Why? Well, let's take a look at the buyer's journey. Now, there is plenty of information about the ... Mar 8, 2025 ... From the topic cluster perspective, “physician technology acceptance of health IT (TAM)” encompasses a diverse range of technologies, including ... Aug 22, 2022 ... When someone types “Topic Cluster,” what is his goal? Example of informational search intent. Directly at the top, Google displays. A Featured ... Oct 19, 2023 ... Once that's done, create a list of topics you think can become a pillar and figure out if you can contribute enough information to each cluster ... Mar 8, 2022 ... That in turn positions you as an industry expert and a go-to source for trusted information. A study from Backlinko even found that long form ... ... topic cluster as well, so you will still see improvements for your topic cluster informational, commercial and transactional keywords as well. supporting ... These clusters also help you improve information architecture to create a logical content flow and build authority on the subject. Topic clusters signal search ... ... information on the topic. To get the most benefits from your old SEO ... Graphic showing pillar and cluster content in a topic cluster. Why topic ... Aug 3, 2021 ... Topic clusters are a modern approach to SEO and help you drive ROI from content by ranking for relatively competitive, quite broad informational ... Jun 7, 2024 ... Why are topical clusters important for SEO? Topic clusters in SEO organize content around a central theme, improving information architecture by ...