How do you map your content to the different stages of the buyer's journey within a topic cluster?

So, we have pillar pages, cluster pages and target pages. Why? Well, let's take a look at the buyer's journey. Now, there is plenty of information about the ... Dec 11, 2024 ... For many years, search engines were focused primarily on keywords or search terms that people use to look for products/services/information ... ... cluster pages which cover they key questions or information around that topic in detail. As you build out topic clusters, your website will start to perform ... Oct 1, 2024 ... Do keyword research. Identify informational queries in a content gap. Build topic clusters. Look at top-ranking results. Write content for those ... May 30, 1997 ... topic clusters. Within each cluster are subclusters (subtopics), and so on. The user is then presented with a hierarchical topic summary ... Feb 26, 2025 ... Informational intent — becoming educated around a subject; Commercial ... Topic Cluster vs Content Cluster. As part of your content ... Department of Veterans Affairs, Health Services Research and Development Center for Health Information and Communication, Veterans Health Administration, ... Feb 21, 2023 ... Informational searches are those your residents hope to find information with respect to a particular topic or a topic cluster. Typically, a ... Feb 25, 2025 ... Sentiment Analysis of the Kidney Disease Topics. Posts on each topic cluster were analyzed to determine their sentiment, which was then ... Jan 31, 2024 ... Informational; Navigational; Investigational; Transactional. Once you've set the intent for each topic cluster, you can then map each of these ...