What are the key metrics to consider during keyword research (search volume, keyword difficulty)?

Google recognized “What is a CRM” as an informational query (and still does). However, Salesforce didn't have a dedicated “informational” landing page ... A SERP (search engine results page) feature describes a result that appears in Google search results that provides information or functionality above and ... Nov 1, 2023 ... ... Google has just suddenly shifted this SERP's intent in favor of informational results. ... SEO services are not verified or endorsed by Google. Jul 16, 2024 ... The domains dominating informational SERPs consisted of mostly health-related sites and SERP giants like YouTube, Wikipedia, and Reddit. Given ... Aug 22, 2022 ... ... SEO strategy. The various elements displayed on the SERP and the blog post's content indicate an informational intent. When someone types ... Apr 22, 2025 ... This would ideally lead to search results being more closely aligned with user intent. Informational queries—“benefits of SEO” or “gen3 ... Apr 14, 2021 ... That includes relevant search results—which means to rank high in the SERPs ... With the bulk of queries being informational, you have to jump on ... Dec 21, 2023 ... ... SERPs include various features that enhance user experience and provide quick, relevant information. ... SERP analysis is a critical aspect of SEO ... SEO Manager, once got this ... Blogs, for example, allow you to create/optimize posts for informational purposes because they are inherently informational. Oct 31, 2024 ... Content requires just 13 referring domains to rank in an AIO SERP on average. 99.2% of keywords that trigger an AI Overview were 'Informational' ...