What are structured data and schema markup?

Jan 13, 2025 ... SERP is short for search engine results page and refers to the results search engines show after a user enters a search query. Understanding search intent types is one of the secrets to SEO success. Learn the different types of search intent and how to use them. Google SERP for a informational query. SERP Features. SERP features are ... "SEOTesting.com has become one of my go-to SEO tools because it does so much ... Feb 25, 2024 ... ... Google considers them as being as close to research intent as possible. The SERP is another place to find useful information. Look at the ... Feb 7, 2020 ... Schema markup is a coding language that communicates additional information about your web page to Google. This is part of any strategic SEO ... Dec 4, 2020 ... Informational Keywords for SEO. Written by Joe Wanninger / December 4 ... informational content is more likely to earn a higher ranking in SERP. Nov 19, 2024 ... Landing a SERP feature: For certain types of informational content, you can land a featured snippet, meaning you'll be featured above all ... Google.co.uk SERP: seo. Transactional keywords. Contrary to informational keywords, users use transactional keywords when they want more than just information ... Apr 22, 2025 ... This would ideally lead to search results being more closely aligned with user intent. Informational queries—“benefits of SEO” or “gen3 ... Jul 16, 2024 ... The domains dominating informational SERPs consisted of mostly health-related sites and SERP giants like YouTube, Wikipedia, and Reddit. Given ...