What are local packs in SERPs?

Apr 14, 2025 ... Common types of Search Intent include informational, commercial, navigational and transactional. For example, let's say you want to cook up some ... Jul 1, 2024 ... Although the information shown is somewhat similar in these two SERP features, AI Overviews and Featured Snippets serve distinct purposes in ... Jun 12, 2020 ... Google's ever-evolving SERP landscape tends to favour SERP ... This feature allows Google to provide accurate information to its users in the most ... How do I optimize content for informational intent? What is the best way to target navigational intent? How can I cater to users with commercial investigation ... Feb 21, 2023 ... Types of search queries. SERP features depend on the type of search query input. They can be classified into: Informational; Navigational ... May 17, 2024 ... ... information at the top of SERPs. For SEO, understanding and adapting to these AI-driven changes is essential. Content must be optimized not ... Feb 14, 2025 ... The content piece is considered valuable, informative, and engaging to users. The website has followed SEO best practices (e.g., using user- ... Dec 6, 2024 ... Specific metrics included query length, the ratio of informational queries, and CTRs for both paid and organic results. Note – Informational ... Feb 14, 2025 ... SERP features provide additional information to your Google search results. Learn about SERP feature types and how they help your content. Jan 24, 2025 ... ... Google. Image courtesy: Online Marketing Gurus. With Google directly extracting and summarising information from websites, there is more ...