



How to build a strong marketing portfolio? What are some examples of successful marketing campaigns?
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what does a marketing job entail Informational
- Examples include co-authored ebooks, joint webinars, bundled offers, etc. Can be a cost-effective way to expand reach
- How to measure and demonstrate the value of marketing to stakeholders? How to adapt to rapidly changing technologies and consumer behaviors?
- Recognizing and rewarding loyal customers Actively listening to customer feedback and addressing concerns
- Direct sales and order taking in some cases What are webinars and virtual events?
- Utilizing email marketing to nurture prospects
- What is influencer marketing and how does it work?
- What are other PPC platforms besides Google Ads (e.g., Bing Ads)? What is retargeting or remarketing in PPC advertising?
- Developing joint marketing and sales content
- Examples include showing local business listings in search results, displaying relevant ads on a website page, sending location-based mobile notifications, etc. Requires understanding the customer's current situation and needs
- What are the benefits of using SEM (paid search advertising)?
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