How might BMW evolve its brand identity to reflect future trends and technologies?
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what makes bmw the ultimate driving machine Informational
- How does the interior layout and material choices contribute to the feeling of a premium driving environment?
- What are some common criticisms of BMW's claim to be the "Ultimate Driving Machine"?
- How does BMW ensure consistency in quality across its global manufacturing network?
- What are the different types of engines offered by BMW and how do they contribute to the driving experience?
- What is the intangible quality that sets a BMW apart from its competitors in the eyes of enthusiasts?
- How does BMW's steering feel and responsiveness contribute to the driving experience?
- Is it a single factor or a combination of many elements working in harmony?
- What are the different types of electric powertrains used by BMW (e.g., battery electric vehicles, plug-in hybrids)?
- How does BMW see its role in the broader transportation ecosystem of the future?
- How does BMW balance form and function in its vehicle designs?
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